Overview

Our client, a small business in the professional services industry, was facing challenges in expanding their workforce and revenue. They approached our marketing agency for help in growing their business and reaching new customers.

Client:
Insight
Industry:
Professional Services Industry
Services:
Branding, Lead Generation, CRM Build, Marketing Support

Challenge

The main challenge for our client was to increase their customer base and revenue in order to be able to afford to employ more staff and position the business for scaling. They also faced challenges in generating leads and managing their sales pipeline effectively.

Solution

Our team implemented a comprehensive marketing strategy to help the client achieve their goals. We began by conducting market research to identify the target audience and understand their needs and preferences. We then developed a marketing plan that included a mix of online and offline strategies such as social media advertising, email marketing, and event marketing.

To increase lead generation and appointment bookings, we implemented an automated lead generation and appointment generation system. We also provided training and support to the client’s current staff on how to effectively engage with customers and promote the business.

In addition, we assisted the client in serving 30+ of their clients with marketing support and provided the owner access to a private mastermind with multi-millionaires to gain valuable insights and networking opportunities.

We also provided full branding design, CRM build and sales pipeline integration, internal project management and communication system.

Results

As a result of our efforts, the client was able to increase their customer base and revenue. They were able to employ an extra 5 people and add £72,000 in revenue within a few months. The business was positioned to scale, thanks to the foundation we built.

The implementation of the automated lead generation and appointment generation system helped the client to book over 200 appointments.

Conclusion: Our marketing agency was able to help this small business achieve their goals of expanding their workforce and revenue through a comprehensive marketing strategy. By identifying their target audience and providing training and support, we were able to help them increase their customer base and revenue, which allowed them to afford to employ more staff and position the business for scaling. The implementation of an automated lead generation and appointment generation system and other technical support helped them to effectively manage their sales pipeline and increase their customer base.